Arthur Crabtree wrote:So they say. Cricket also can't afford just to be on Sky, who are bankrolling cricket's journey into oblivion.
I think Labour hired consultants to come to the same conclusion in their last term, that some games should be on fta, but the Tories buried it on coming into power.
the games that would be most likely to promote participation by being on FTA are also the ones that SKY will consider integral to their package
I still don't buy the argument that a lack of cricket on FTA TV makes that much difference these days , do we really think kids are going to be sitting at home watching cricket on TV for hours on end in the middle of summer ? cricket is suffering because of the way everyone wants instant gratification, its suffering because of different priorities and vast range of alternatives kids have for their attention these days. not having it on FTA TV is just an easy target.
increasing participation in schools and getting kids playing cricket is more important imo